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The Halo Effect
He walked in tall, well dressed, and spoke first. Nobody in the room checked whether anything he said was true.
Sep 17
•
Assim Al Marhuby
1
Cognitive Dissonance
The most exhausting thing you carry is a belief you do not act on.
Sep 10
•
Assim Al Marhuby
1
Hindsight Bias
How did you not see it coming? You did not. You are just remembering it that way.
Sep 3
•
Assim Al Marhuby
4
August 2026
Negativity Bias
Ninety-nine kind comments and one bad one. Guess which one you replay at midnight.
Aug 27
•
Assim Al Marhuby
1
The Endowment Effect
There is a box in your storage room that has moved house with you three times. You have never opened it.
Aug 20
•
Assim Al Marhuby
1
The Bandwagon Fallacy
You check everything before trusting a stranger. You check nothing before trusting a crowd.
Aug 13
•
Assim Al Marhuby
Mere Exposure Effect
You laughed at it the first time you saw it. Nobody changed your mind after that. You just saw it again, and again, until one day it looked normal.
Aug 6
•
Assim Al Marhuby
1
July 2026
The Hot-Cold Empathy Gap
You rehearsed it calmly. You knew exactly what you would say. Then it was happening, and someone else said it.
Jul 30
•
Assim Al Marhuby
Zero-Sum Bias
You were happy for them. Right after the split second where you were not.
Jul 23
•
Assim Al Marhuby
The Peak-End Rule
A two-week trip you waited years for. All you remember is the argument on the last morning.
Jul 16
•
Assim Al Marhuby
Hyperbolic Discounting
You can wait for the better thing. Right up until the lesser thing is close enough to touch.
Jul 9
•
Assim Al Marhuby
Survivorship Bias
You study the people who made it and copy what they did. The ones who did the same and failed are not around to warn you.
Jul 2
•
Assim Al Marhuby
1
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