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Mere Exposure Effect
You laughed at it the first time you saw it. Nobody changed your mind after that. You just saw it again, and again, until one day it looked normal.
Aug 6
•
Assim Al Marhuby
July 2026
The Hot-Cold Empathy Gap
You rehearsed it calmly. You knew exactly what you would say. Then it was happening, and someone else said it.
Jul 30
•
Assim Al Marhuby
Zero-Sum Bias
You were happy for them. Right after the split second where you were not.
Jul 23
•
Assim Al Marhuby
The Peak-End Rule
A two-week trip you waited years for. All you remember is the argument on the last morning.
Jul 16
•
Assim Al Marhuby
Hyperbolic Discounting
You can wait for the better thing. Right up until the lesser thing is close enough to touch.
Jul 9
•
Assim Al Marhuby
Survivorship Bias
You study the people who made it and copy what they did. The ones who did the same and failed are not around to warn you.
Jul 2
•
Assim Al Marhuby
1
June 2026
Hedonic Adaptation
You got everything you wanted. Then, quietly, it stopped being enough.
Jun 25
•
Assim Al Marhuby
1
Confirmation Bias
You were not looking for the truth. You were looking for agreement.
Jun 18
•
Assim Al Marhuby
1
Just-World Fallacy
You hear something bad happened to them. Before sympathy, you are already asking what they did wrong.
Jun 11
•
Assim Al Marhuby
Moral Credential Effect
You did something good this morning. And it quietly gave you permission to do something you should not have.
Jun 4
•
Assim Al Marhuby
1
May 2026
Parkinson’s Law
The day was long. The work was small. Somehow the day won.
May 28
•
Assim Al Marhuby
1
Impostor Syndrome
They said yes. You have spent every night since waiting for them to realise it was a mistake.
May 21
•
Assim Al Marhuby
1
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